Friday 10 July 2015

Defamiliarising the Familiar: everyday tourism as the art of everyday life

My latest body of work, recently shown at Winchester School of Art, explores the relationship between tourism, art and everyday life. The work investigates the ways in which we can learn from our experiences of art and tourism practice to develop beyond habitual ways of seeing and being. In this direction, everyday practice becomes as an attentive ethics of care through which we can separate personal ontological value from symbolic or exchange value within the cultural systems of late capitalism. One of the aims of my multidisciplinary practice, which includes painting, collage, photography, video, installation and artist-led projects, is to explore the relationship between art, leisure and everyday life in order to expose the paradoxes and inadequacies of commercialised leisure in terms of reward and liberation. Moreover, I also seek to produce conditions to make visible the affective labour of everyday production as a capitalist resource. Further to this, I use relational practice and processes of authoring / de-authoring, to highlight the ambivalent and paradoxical nature of object production and exchanges within late capitalist systems. 
 

The practices of art and tourism encompass both immersion and reflexive subjectivities and can be used to develop a duel consciousness of everyday life in an age in which it is rarely possible for the everyday to be fugitive or to exist outside of specialist practices. Within the biopolitical structures of late capitalism all practices are specialist within the 'creative' economy, characterised by the de-differentiation between work and non-work. Subjective practices and everyday escapes become affective capital within globalised neoliberal systems. New knowledge cannot exist outside of this logic unless it is a situated and contingent knowledge, formed in the gap between the immersive and the reflexive, as an ethics of everyday practice. Artistic and touristic practices, then, become ways of envisioning alternative ways of being and seeing – of imagining possible futures and entertaining the idea of flux and change in the ungendered potentiality of the moment. Above all, we can utilise art and tourism subjectivities as a means of seeing difference in de-differentiation, seeing through the eyes of the 'alien' other, in order to see beyond the alienating same.




















HOTEL (installation views)


The images above are a series of A1 photographs documenting a an installation of my paintings at Urban Beach Hotel in Bournemouth. The gallery display itself becomes an installation, mirroring the pseudo-domestic environment of the hotel. The project originated when I gave ten of my paintings to the hotel on permanent loan. This was not a simple act of altruism, just as neither are the 'value added' creative acts of the front of house staff at the hotel - such as producing beautiful, hand drawn chalk board designs. Whilst their everyday creativities may be considered to be unconditional creative and their emotional labour altruistic generosity, this is muddied by working conditions, the blurring of work and leisure, and the ambivalence of social relations. My creative act of painting could be considered a tactic of 'making do' or of making everyday life more bearable, if it were not for the fact that the paintings have become actors in a relational artwork. This is not as problematic as it at first seems, however, as the paintings, despite attempts to articulate narratives of coldness, exclusion and alienation, in their eagerness towards the objects of tourism become complicit in the pseudo-liberation of commercialised leisure. Despite their critical content, they clearly become commercial objects and await their roles as objects of commerce and the exchange value that the market assigns them. An uncomfortable flicker of being emerges from the work. The images set up the equipment for exclusion and alienation but refuse to fully use it. Instead, seducing the viewer with the expectations of his / her gaze. Their status is always up for negotiation and their meaning always at risk of negation: a constant cycle of dissolution and retrieval. Larger works would shout out their intention “I’m here, look at me, I’m not what you think I am”. The paintings become ephemeral objects, 'snapshot' paintings representing fleeting moments that are themselves fleeting objects. They sit where they are supposed to sit, offering eternal blue skies and complimentary colours to their fellow hotel décor. Thus, there is the suggestion that by handing the paintings to the hotel – passing them clear of both the aesthetic rhetoric of material production and institutional objectification as art – their status is reduced to that of the ready-made. They neither address, demand anything of, nor solicit the expectations of the viewer – they lack the context of the gallery and simply become décor. The negation of their status allows them to exist among things; among the guitars, surfboards and other 'cool' ephemera, which sit dumbly behind the thin veil of the venue’s aura. As mildly distracting ambience, as mise-en-scene, the paintings become part of the backdrop for the actors of everyday life, which instead of absorbing them (as spectators) in the search for meaning in the paintings (as work), is absorbed by those passing through (perhaps as a poetic images) – as meaning not sought, but carried from this fleeting rendezvous. Moreover, their status reduced to décor, they join the affective objects and emotional workers of the venue - providing an unquantifiable 'value added' at no extra cost to the business.








 The Consequences (parts 1 & 2) (installation views)









"The Penthouse - cosy seaside BnB"; a high price for emotional labour'; subtle and covert modification; under the representational demands; playing 'tour-guide' for others; navigating the objects, interests and values that made up 'home'; the devolution of our shared life and an opening out to change and flux; oscillation between private and public, ontological meaning and representational meaning; “we love playing host and welcoming guests into our home”; the desire to go backstage, to penetrate the heart of their host’s everyday life; “before long we were feeling very at home”; something was eating away at the 'staycation' dream; a hub of transient sociality; “we hadn't realised that we shared the bathroom with the hosts; “records, bands and DJs are an important part of our life”; “we spent some quality time with Bev who was kind enough to mix some '80s music for us”; mutability was key to our success; “Bev's paintings are all over the place and give it a very personal feeling”; emotional selling point; the fallout of aesthetic rhetoric; art becomes commerce, place becomes space, home becomes homelessness; staged authenticity concealed the essence of...


Living Under the Tourist Gaze (in collaboration with Stephen Hill)













 Living Under the Tourist Gaze (installation views)




Representation IV (Mike's holiday photo, Kos 2012)



Rather than face up to the problem of quantifying my labour value as a reproducer of images, I simply recognised the photographer's gesture in comparing his image with mine and made the choice to paint it for him for free. Was this an act of altruism, dissent or cowardice?



Representation IV (Mike's holiday photo, Kos 2012) (installation view)






The end of work vs non-work equates to the end of leisure.









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Punch and Judy Show (edge of representation) (installation views)




Punch and Judy Show (edge of representation) (SD video)









Gift / Exchange (before and after, installation views)



Art practice is about bringing substantive personal meaning and value to everyday life and not letting life be something that is imagined as happening in other places, times or as being created using materials that are not to hand. We are no longer making art, we are making life!












 Representation III (after Harold Baim) (installation views)






  


Representation III (after Harold Baim) (SD video)





 



















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